All about targeted advertising on Instagram: chips, secrets, life hacks

Targeted advertising on Instagram – what it is and how it works, a question that owners of business accounts of this social network seek to get an answer to in detail. If you want to declare yourself, about products, there is no better option than a target. The article provides information on how to post advertising content according to instructions, how to pay for impressions and how to solve possible problems.

What is targeted advertising on instagram?

This form of your own PR is an official way of promotion. The product works on the principle of special point-setting of features and interests of the audience. To achieve the result, attention is paid to such indicators as:

• Native language;
• Age;
• Geography;
• Floor.

The main purpose of this version of the content demonstration is to offset the economical and popular massfollowing. He’s already tired, because the social network seeks to get rid of this method of popularization.

How to collect an audience on Instagram for advertising?

This is an important issue that is considered crucial in the process of achieving the effectiveness of displaying an advertising product. In this case, you need to pay, and so that the money is not wasted, you should know how to properly configure.

It is important to understand not only what targeted advertising on instagram is, what it is, but to represent the target audience, what and when it does. If you set the right settings, the campaign will quickly pay back the money spent and bring the required profit. The configuration is carried out in the following columns:

1. Audience – targeted selection of customers.
2. Age group – affix a group from and to.
3. Geographical range – region, region, country and city.
4. Gender is an important indicator, as women do not need construction tools, and men do cosmetics.

In addition, you can carry out detailing. The interests of the target audience are established. It is worth putting down at once two or more topics – the main and related to the one that corresponds to the advertised product. This will allow you to get the best result from the campaign..

How many ad checkers?

After making the necessary settings, the product is sent for verification. There are two stages of moderation – using special algorithms and manually.

In time, this process takes an average of one day. There can be two test results – positive and negative. In the first case, everything is clear. As for failures, there can be several reasons for this:

• The product did not pass verification by established algorithms;
• The moderator checked and approved, but then blocked, because by standard carelessness he missed the flaws initially;
• The person who checks the product manually did not approve it, because he simply did not understand the essence and meaning.

If a positive decision has been made, the product is placed on the desired site and impressions are launched.

How to unlock ads?

If the ad is not only not approved, but blocked, then you will need to copy it and send it for review again. After a day, the user receives the result. If there was no error, and the lock was held due to the fault of the moderator, it automatically appears in the tape.

If a positive result does not follow, you need to contact support to unlock. It is important to show courtesy, as there is a risk of encountering a long-term blocking of the advertising profile.

How to calculate ad price?

To make such calculations, you need to know how much it costs to go through an ad. The cost can be different – from 5 to 150 rubles. The exact price depends on indicators such as:

• Predefined budget
• Advertiser Costs
• Audience features;
• Theme;
• Region and level of competition.

When making settings, the user independently indicates the daily budget for impressions. There will be exactly as many as are included in the range of the predefined amount.
A feature of such advertising is that the cost can be changed, depending on the situation on the advertising platform.

What is organic advertising on instagram?

Such a PR of your own profile and activities is an advertising post, which is placed in pre-promoted accounts.

Specialists call this method “sowing” fasting in popular communities. This also includes posting information to bloggers who are relevant on the topic and on Central Asia. This is another effective way to get natural subscribers..

The main advantage of this application form for your product is the ability to get decent coverage from potential customers. Posts are placed correctly and naturally, go to similar content, respectively, do not cause irritation with their nativeness.

You can use the organic type of advertising posting for different areas of business and entrepreneurial activity. Thanks to this, you can get targeted users and, following the step-by-step instructions, set up an advertising campaign just for them, offering a product or service.

What can you advertise on instagram?

Recently, users of social network accounts began to see posts of not only the people they are subscribed to, but other people and entrepreneurs who are listening to videos in the feed. They get in the feed due to the targeted ads described..

Having studied those users who are advertised in this way, you can understand for whom this form of PR is suitable, what you can advertise on instagram:

1. Cafes and restaurants.
2. DIY manufacturers.
3. Bloggers and various opinion leaders.
4. Artists.
5. Teachers and coaches.
6. Psychologists and doctors.

Everyone can attract attention in this way and promote the page without exception. If you make the right settings, you can significantly increase brand awareness, drive traffic, provide lead generation and organize page promotion in the application.

What is forbidden to advertise on instagram?

Despite the versatility and wide range of services that can be advertised, it is worth knowing that it is forbidden to advertise on Instagram. Do not show products and services such as:

• Tobacco and articles thereof;
• Vaporizers and electronic cigarettes;
• Medicines, additives and various medicines;
• Erotic goods and escort services;
• Weapons, explosives;
• Loans, microfinance and pyramid schemes.

During the moderation process, FB employees thoroughly check the subject of the announcement, the presence of errors and profanity. If such problems are detected, the product is rejected..

Is it possible to advertise bookmakers?

Not so long ago, these organizations were allowed to advertise on fairly popular venues. In this case, reporting information on sports competitions only and in full correlation with the official sports press is considered an important condition.

Despite this permission, there is no access to the bookmakers and their subscribers on instagram. At the same time it is forbidden to advertise lotteries, esoteric and erotic goods.

How and when does Instagram charge money for advertising?

This process is quite simple, so you can understand how to calculate the budget for advertising on Instagram. A person organizes an advertising campaign, credits funds to the account, which are then gradually written off.

As soon as the limit ends, the process of debiting funds from the card tied to the account starts. If the account does not have the required amount, nothing will be advertised until the account is replenished.

The initial credit limit in the profile is 25 dollars or 750 rubles. Further, the amount gradually increases if the system successfully writes off the assigned amounts. After a certain time, the owner of the profile can set the date of debiting funds..

There is one important point to consider. You should not cheat on your profile. If you have an advertising account on the network where the loan is not repaid and you cannot write off money, you should not open a new Facebook profile. This will automatically block.

Is targeted advertising on Instagram effective??

This ad is quite effective. To understand how effective this is, just consider the benefits that the resource provides. Here are the most basic ones:

• The price of an advertising company is much cheaper than in other social networks. The number of advertisers is constantly increasing, but this does not affect the pricing policy;
• You can quickly gather subscribers where 40% will relate to the target audience;
• Allowed to manage ads through Facebook;
• Instagram users are about 2.5 times more likely to click on ads;
• Increased brand account owner loyalty.

It is here that people rather actively subscribe to large companies. Similar results are not visible anywhere else..
This is a real social monster, which collected a lot of information about users. Due to this, the result from the target is very high.

How to manage Instagram ads on Facebook?

The platform opens the opportunity to sell services and various products by attracting new subscribers. It’s not enough to make the appropriate advertising, it is important from time to time to independently regulate it and know how to calculate the budget.

Such management can only be done through a profile in the FB. Here it is allowed to carry out such manipulations as:

1. Change audience attributes.
2. Set impressions.
3. Regulation of the issue of how much money needs to be invested.

To gain access to performing these operations, it is enough to transfer a personal profile to a business page. This will provide automatic binding to the FB. After that, it will be possible to make the appropriate settings..

Targeted Advertising Chips

To get a high result in the process of promotion through the target, it is worth taking into account not only the rules for making settings, but special chips. It is necessary to study them and apply. We are talking about such moments as:

1. It is recommended to simplify messages and creatives as much as possible..
2. If luxury products are moving forward, you can overlap with the owners of the latest smartphone models when setting up.
3. Using the myTarget program. If you are sure that the developed creative perfectly converts, if the offer is considered attractive, after the first clicks appear, the program will begin to additionally connect a similar audience.
4. In the process of developing search phrases for an application, it is worthwhile to come up with a separate heading for each of them. This will increase indicators such as CTR and CR.

If you use these tips and recommendations, you can get an operational result in the process of promoting an account or product through an organic advertising campaign and story.

Secrets and life hacks of advertising

In order for advertising to increase customers and sales, it’s worth setting up an account in a single visual style, giving visitors a complete and detailed view of the product. When looking at one or two photos, you should want to buy a product or use the service.

Other secrets of the settings that will allow you to quickly untwist a profile include the following:

• Content and budget planning;
• Attraction of followers;
• Use when shooting Flatlay mode. It creates a mood;
• Add more life to your shots. Staged shots should be avoided;
• Thinking of hashtags by which you can organize navigation;
• Compliance with the time of publication of content is no longer considered a priority. Today, first of all, posts that like.

Together with the secrets that must be respected and, if necessary, applied, it is worth taking into account errors that can harm the process of official promotion of the project. You should not recklessly use such previously popular methods of unwinding, such as mass follow and mass lay.

It’s not enough to know when to post content, you need to monitor the quality of the pictures. You cannot post photos taken from stocks or overly retouched in applications. It is forbidden to hide the cost of goods and services. It is important to launch an advertising tool and observe the regularity of filling out a profile on Instagram. If a commercial account is developing, writing 1-2 posts per day and posting videos to story is considered the norm.

To summarize

It is important to know how to launch a target. So the user can show the audience the content and get high coverage. The advertising campaign will be shown to those people who are indicated in the settings. Thanks to the target, the user does not overpay for people who are not considered his audience. He can not be afraid of lower coverage, people will not be thrown for money. The owner of a business account on instagram gets some benefits.